They say that “Imitation is the sincerest form of flattery.” Not if you are a Web site owner and you have a brand to protect, however!
I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for infringers to “View Source” and take whatever they like, without regard to copyright.
You can locate copyright infringers pretty easily with Copyscape if they’ve lifted some of your page copy. It’s much more difficult if they’ve limited their sticky fingers to just your design.
Continue reading »
Filed under: Articles Web Marketing
|
Email to a Friend |
Printer-Friendly |
1 Comment »
Spread the word: 
Heidi Cohen, author for ClickZ, discusses the latest Advice & Opinions. By & for Marketers. In this section, Cohen gives high-level explanations for “Ten Trends to Drive Traffic and Sales in 2007.”
At top if this list are “social media” outlets and proper “search marketing.” Cohen gains input from Netconcepts’ Founder and President, Stephan Spencer for his expertise on these trends.
Spencer first describes the importance of social networks and their key role in today’s marketing. He goes on to explain the dynamics of search marketing and how companies will need to tap into the Long Tail of natural search if they want to seriously compete in the market place.
Continue reading »
Filed under: Buzz Marketing Press
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
- A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
- Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
- A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
- indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.
Continue reading »
Filed under: Business Blogging Case Studies RSS Marketing SEO Web Development
|
Email to a Friend |
Printer-Friendly |
15 Comments »
Spread the word:
The LePoidevin Rickinger Group is a full-service strategic marketing, advertising and public relations agency serving the business-to-business and business-to-consumer marketer. Our clients are leaders in the animal health, pet, mining, electric power distribution, agriculture, pest control, cleaning & sanitation, and flexible packaging industries. We offer senior-level account service and creative talent, and focus our efforts and services on solving marketing and communications challenges for our clients through sound strategic counsel and award-winning creative.
[ database | client admin cms | SEO ]
Visit the site: LePoidevin Rickinger Group
Filed under: Business Blogging consulting Corporate Sites Portfolio Web Development
|
Email to a Friend |
Printer-Friendly |
1 Comment »
Abny Santicola, Editor, FundRaising Success Advisor, calls on the expertise of Netconcepts’ Founder and President, Stephan Spencer last week at Direct Marketing Association’s (DMA) Annual Conference & Expo in San Francisco. Abny caught up with Spencer after his “Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM” conference session.
In this article, Spencer discusses how blogs can serve as great marketing tools for non-profit organizations as well. Spencer also shares his success with, humanitarian organization and personal blog of former President Jimmy Carter, The Carter Center.
Spencer closes with 5 insider-tips for making the most of a blog.
Read this entire article and learn key blog concepts to put your non-profit on the blogosphere map.
Filed under: Blogs Business Blogging Press
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Web content guru Gerry McGovern, author of “Killer Content” - one of the best books on writing copy for the web - says that one of the biggest mistakes companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves (their loved ones and their community),” he said in an interview with founder and president of Netconcepts, Stephan Spencer. He went on to add that organizations need to be customer-centric, talk about benefits, and speak the language of the customer.
Continue reading »
Filed under: Cool Friends Copywriting Web Marketing
|
Email to a Friend |
Printer-Friendly |
2 Comments »
Spread the word:
Emergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!
This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.
[ database | client admin cms | SEO ]
Visit the site: Emergency Medical Products
Filed under: B2B Ecommerce Email Marketing Portfolio SEO Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »
